Skip to content

Cart

Your cart is empty

Article: Serge the Lion

Serge the Lion

Serge the Lion

This design is a recreation of an emblem discovered on canvas in the Fox Brothers archive, described as ‘one of the most significant textile (company) archives in the British Isles’.

The canvas was once used by Fox Brothers to wrap goods for export in the 18th century. Each bale of ‘Long Ells’ (long lengths of serge cloth) was wrapped in a piece of ‘Serge’ canvas for export on ships from Topsham in Devon.

'Serge’, the lion depicted, was thought so fierce-some that pirates would steer clear of the ships with Fox’ wool that were bound for exotic shores.

Established in 1772, Fox Brothers is one of the UK’s oldest surviving woollen mills.

Read more

The Merchant Fox - Retail Space with a difference

The Merchant Fox - Retail Space with a difference

The Merchant Fox is proud to not only be an ecommerce website, but also a retail space like no other, here in the heart of Somerset.

Read more
From Yarn to Cloth - Following the Weaving Process

From Yarn to Cloth - Following the Weaving Process

The Merchant Fox is privileged to be connected to Fox Brothers & Co Ltd. Established in 1772, Fox Brothers is one of the UK’s oldest surviving woollen mills.

Read more