![Campaign for Wool : Retains Patron](http://themerchantfox.it/cdn/shop/articles/Natural_British_Wool_BCC15M_Upholstery_Fabric.jpg?v=1717420202&width=2000)
Campaign for Wool : Retains Patron
The Campaign for Wool is grateful to have HM The King continue as The Patron, lending support to the Campaign and its efforts to educate and raise awareness about wool's environmentally-friendly and sustainable properties. The brand is dedicated to highlighting the role of wool in preserving the planet and its natural resources.
In 2008, HM King Charles personally initiated The Campaign for Wool while he was still The Prince of Wales. Two years later, the campaign officially launched in 2010 with the goal of supporting wool growers from the Commonwealth in countering the growing popularity of harmful synthetic fabrics in the realms of fashion, interior design, and construction.
![](https://cdn.shopify.com/s/files/1/0047/3897/3814/files/patron-campaign-for-wool-pow_480x480.jpg?v=1717415354)
The Campaign seamlessly aligns with HM King Charles III's passionate beliefs on Climate, Community, Commonwealth and Culture.