Finamore Striped Dress Shirt

Fox Brothers, the English woollen mill established in Somerset in 1772 is credited with being the originator of fine woollen and worsted flannels during the last century and is still said to produce the best in the world. According to style connoisseurs, when choosing flannel, “always be sure to ask for it (Fox) by name”.

Fox Brothers first developed ‘flannel’ in 1803 and to quote Esquire magazine, is still the “Standard Bearer” for this wonderfully soft cloth. Loved by tailors who appreciate the way it cuts "like a good butter", this wonderfully soft cloth has evolved over many years, and is now available as suit lengths in varying designs and weights, exclusively on The Merchant Fox.

Iconic images from recent history show gentlemen of style wearing Fox Flannel - Sir Winston Churchill’s Savile Row tailor Henry Poole favoured a chalk stripe, Hollywood legend Cary Grant often wore Fox and of course, Gregory Peck in the film, ‘The Man in the Gray Flannel Suit’.